With the increasing variety of snack foods, they are gradually becoming a necessity in people's daily lives. At the same time, consumers' demand for the types, quality, and nutrition of snack foods continues to grow. At present, the sales volume of leisure food in China exceeds 29 billion yuan, and it is estimated that the annual growth rate will reach 15% in the next few years.
In the late 1960s, China's snack food industry began to take off. It was not until the late 1970s and early 1980s that China's food structure began to diversify, and snack food also began to transform and become the main force of the food industry. With the continuous expansion of the market, the snack market for leisure food has begun to develop rapidly, and various snacks such as biscuits and dried fruits have also emerged. But the classification of food has not been refined yet, and the variety of snack foods is relatively single. In the 1990s, a complete leisure food industry was formed in China, attracting many leisure food production enterprises. Eight categories of snack foods, including puffed grains, fried nuts, fried potatoes, fried grains, non fried nuts, sugary foods, meat, poultry, fish, and dried fruits and vegetables, have been preliminarily formed. Leisure food is constantly expanding. Since the late 20th century, the scale of leisure food has been growing rapidly in recent years, with a growth rate 20% higher than the average growth rate of the food market. The position of the snack food industry in China's food market is becoming increasingly important. At the same time, the variety and categories of snacks and snacks are constantly increasing significantly.
Shangpu Consulting's food industry analyst pointed out that the development of the tourism industry has to some extent driven the development of the leisure food industry. Leisure food has entered a new era of continuous improvement and innovation. The advancement of science and technology has driven the improvement of the quality of leisure food, and the improvement of the quality level of leisure food has become an unstoppable fact. Currently, the sales of snack foods are second only to frozen foods and health supplements, while baked goods have become the mainstream of snack foods.
According to the "2010-2013 Analysis and Investment Strategy Research Report on China's Leisure Food Market" released by Shangpu Consulting, the improvement of people's living standards has spurred the development of the leisure food market. Therefore, the prospects of the leisure food industry cannot be ignored. Whoever seizes the market will seize the business opportunity. Undoubtedly, the leisure food industry will become the main force in the food industry.